Beyond Gumroad: Should VJs Have Their Own Storefront?

Experro — Thu, 22 Oct 2026 07:12:25 +0000

Lots of us sell loop packs, Resolume plugins and visual templates through marketplaces like Gumroad. It's a great way to start, since setup is quick and payments are handled for you.

But there's a catch: our work is motion, light and energy, and it ends up displayed in a static template that looks like everyone else's. We also don't really own the relationship with our buyers.

A storefront of your own lets you present packs the way you'd present a show: looping video previews, packs grouped by mood, BPM or software, and smart recommendations that "read the room" like a good VJ. Platforms like Experro, an AI-powered digital experience platform, are built around exactly that kind of real-time, personalized experience.

You don't have to switch overnight. Keep your marketplace for discovery and build your own space for your full catalogue.

VJ UNION: Experro

Beyond Gumroad: Should VJs Have Their Own Storefront?