Bad Decisions Podcast
#3 Different Types of Augmented Reality for Your Brand | Bad Decisions Coffee Break
Welcome to Bad Decisions Coffee Break #3
Different Types of Augmented Reality for Your Brand
In this episode, we'll explore the different types of augmented reality that brands can use for their branding and marketing efforts. We'll look at examples of how brands have successfully incorporated AR into their campaigns, from virtual try-ons for cosmetics and fashion to interactive product demonstrations., By the end of this episode, you'll have a better understanding of how augmented reality can be used for branding and marketing, and how other brands are successfully leveraging this technology to create innovative and engaging experiences for their customers.
Timestamps:
00:00:00 Introduction
00:00:55 Episode Breakdown
00:02:49 Latest AR Glasses by Xiaomi
00:07:53 Product Showcasing using AR
00:09:56 Product Showcasing Example (Dior)
00:13:10 Virtual Store (Portal)
00:14:14 Virtual Stores Example
00:19:19 Virtual Try-ons
00:23:08 Target Tracker (Marker-based) AR experiences
00:24:44 Target Tracker Example (Art Exhibition)
00:28:38 Target Tracker Example (Merch package)
00:32:40 Custom Location AR Experience
00:33:34 Custom Location Example (Canada Place)
00:34:49 Custom Location Example (Louis Vuitton)
00:42:30 AR Games
00:44:52 AR Games Example (NBA)
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