A LEGITIMATE Hangover Cure for Under $5: How a Korean Vacation Sparked a Business Worth Millions — Bae Juice Co-Founders Liam Gostencnik + Tim O'Sullivan | Ep. 63

Today I sit down with Liam Gostencnik and Tim O'Sullivan, the co-founders of Bae Juice, a Korean inspired drink that helps cure hangovers. Bae Juice are base out of Australia however they have just launched their drink into the New York City market.

Chapters:

00:00 Introduction 01:30 Meeting and Starting Bae Juice 09:28 The Spark and Science Behind Bae Juice 15:26 Snapshot of the Business and Expansion Plans 19:31 The Value of Storytelling in Success 23:35 Content Creation and Evolution 29:56 Misconceptions and Realities of Starting a Business 35:28 The Importance of Sampling and Market Research 44:24 Challenges of Working with Big Retailers 55:29 Failure as a Learning Experience 01:06:41 The Power of a Good Hook and Unique Products 01:07:39 Ad 01:08:36 Navigating Financial Challenges and Finding Solutions 01:13:19 Kindness and Gratitude in Business Relationships 01:19:07 The Potential of the Australian Market and the Cost of Starting a Business 01:30:08 Exciting Projects and Expansion into International Markets

🤝 PARTNERS: Vitadrop - Healthy Hydration & Vitamins (Sleep / Hydration / Focus & Collagen). Use the code 'TOT' to get 25% off your purchase @ https://www.vitadrop.com.au/

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🎶 Music: By — HNNY https://www.youtube.com/watch?v=3r3Paw23_eQ

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