Building an $8 Million Wellness Brand in under 18 months - Charlie Wood (Vitadrop) | Ep. 53

Use the code 'TOT' to get 25% off your purchase at Vitadrophttps://www.vitadrop.com.au/

Join Adam Metwally as he sits down with Charles Wood, Co-Founder of Vitadrop, a wellness brand offering hydration and electrolyte supplements designed to support overall health and recovery. In this episode, Charles shares his career journey, the challenges he faced, and the strategies he used to overcome obstacles. He offers valuable advice on entrepreneurship, resilience, and navigating the business world.

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Show Notes:

The Lean Startup:

https://amzn.to/4axG92o

Chapters: 00:00 Introduction and Sponsor Mention 01:22 Background and Inspiration for VitaDrop 06:19 Scaling Up and Challenges with Major Retailers 13:59 Lessons Learned and Advice for FMCG Brands 24:37 Maintaining a Healthy Work-Life Balance 33:57 Overcoming Challenges and Pivoting Product Offerings 41:39 Managing Manufacturing Relationships and Treating Manufacturers as Investors 46:15 The Red Bull Business Model and the Power of a Single Hero Product 50:31 Harnessing the Power of Influencers as a Marketing Channel 56:41 The Evolution of VitaDrop and Consolidating the Product Range 01:03:34 The Importance of Focusing on Core Products 01:08:05 Managing Limited Resources through Strategic Partnerships 01:09:04 Working with Supermarkets 01:10:00 Finding Good Manufacturing Partners 01:11:50 Balancing Revenue and Profitability 01:13:18 Advice for Aspiring Entrepreneurs 01:15:07 Block Out Time for What Truly Matters 01:29:48 The Meaning of Life: Community, Family, and Love

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