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That One Time

What’s It Like Being New York City’s Best Real Estate Agent — Laurie Cooper

Today I sit down with Laurie Cooper, the founder of G. Laurie Cooper, Inc. and now leading Douglas Elliman’s powerhouse team. Laurie Cooper has witnessed every twist in New York’s real estate saga—from 1970s open-house townhouse conversions to today’s condo boom in Brooklyn. We dive deep on securing off-market deals, mastering complex co-op boards, outlasting market meltdowns, and turning decades of street-level hustle into media savvy. Whether you’re a broker navigating brutal competition or an investor chasing the next “Brooklyn,” Laurie’s insights on negotiation, timing, and unwavering self-belief are your blueprint for thriving in the city that never sleeps.

Timestamps

  • 00:00 The Journey Begins: Laurie Cooper's Real Estate Empire
  • 05:02 Navigating the Competitive Landscape of NYC Real Estate
  • 09:59 The Evolution of New York City: From Brooklyn to Manhattan
  • 15:01 Resilience in the Face of Adversity: Surviving NYC's Tough Times
  • 19:58 The Future of New York: Opportunities and Challenges Ahead

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